About us / Our history
Cavaleros โ next chapter โ Autumn 2026
After just over three years, we have decided to close Cavaleros Concept Store and Cavaleros Preloved in Slagelse.
It has not been an easy decision.
Over the years, many customers have received both the store and Preloved wonderfully, and we have enjoyed meeting you physically, showing you the products, helping with fit and sizes, and getting the direct contact that only a physical store can provide.
We will miss that.
The store has also fulfilled an important role for us. It has given even more people the opportunity to get to know our products, quality and fits, and Cavaleros Preloved has developed into a popular concept with many happy customers and stand tenants.
But our company has developed a lot over the years, and today it encompasses much more than Cavaleros Concept Store in Slagelse and Cavaleros Preloved.
Many business areas under one umbrella
Over the years, we have developed a number of very different business areas under the same umbrella.
The Cavaleros clothing brand with our own designs and products is one area. Over the years, we have developed a very wide range, especially in riding breeches and tights, where we work specifically with fit, function, materials and the different needs of the rider.
WAVE Red Light Therapy is another large and specialized business area. Here we have built an extensive range of technological products within light therapy and continue to develop new products and solutions.
With the Magnetic Therapy Bridle, we have developed another specialized product area with its own market and potential.
Cavaleros Concept Store in Slagelse only came into being after we had been running the business for about six years. The store became another way to present and sell our own products while giving customers the opportunity to experience them physically.
In 2024, Cavaleros Preloved was established as an independent company and a completely new business area within recycling.
In addition, there is our webshop, our participation in major trade fairs and the international part of the company, which is becoming increasingly important.
We have thus had many different activities running under the same umbrella over the past few years. Several of the areas are extensive in themselves and require ongoing development, marketing, operations and focus.
And that is precisely why we have reached a point where we need to prioritize our time and energy where we see the greatest opportunities for further development.
Greater focus on our own products and the international market
Throughout our history, we have experienced great international interest in our brands and products, and that interest is growing.
At the same time, we see great potential in the brands and products we have already developed.
Therefore, in the future, we want to concentrate even more of our resources on the development of our own brands and products, our webshop, marketing and content, as well as a much stronger international presence.
It is simply difficult to develop all of these areas properly while also running the daily operations of Cavaleros Concept Store and Cavaleros Preloved.
That is why we have chosen to prioritize.
Not because the store and Preloved haven't worked. Quite the opposite. We've had a lot of happy customers through both, and the three years with the store have given us exactly the close contact with our customers that we wanted.
Trade fairs are an important part of our business
The major Danish trade fairs have been an important part of our business for many years and one of the ways we maintain close, personal contact with our customers.
At Hest & Rytter, Roskilde Dyrskue and Store Hestedag we participate with very large trade fair setups, where customers can experience a wide selection of our products, try them out and get personal advice.
These are extensive setups that require significant resources. At the largest trade fairs, our construction begins around five days before the opening, and a double-digit number of employees are involved in building the stand, running it during the trade fair, and then packing it all down again.
For us, trade fairs are therefore much more than just a few days at a stand. They are an independent and important business area where we meet many of our customers every year.
We want to continue to develop this part, and in the future we also have ambitions to take our experience and our trade fair concept to international trade fairs.
We are not moving
Even though Cavaleros Concept Store and Cavaleros Preloved are closing, we are not moving from our current address in Slagelse.
It is the store and Preloved that we are closing - not our other activities.
The webshop will of course continue, and in the future we will further strengthen our online presence - both in Denmark and internationally.
Practical information
Cavaleros Preloved will close on December 15, 2026.
All active stand tenants will receive separate information by email about emptying their stand.
Cavaleros Concept Store in Slagelse will continue until January 31, 2027.
This means that there will of course also be the opportunity to exchange Christmas gifts after Christmas.
We are on Christmas break from December 22nd to January 2nd.
Gift cards and vouchers
If you have a physical gift card or voucher from our store, the value will of course not disappear when the store closes. It can still be used at Cavaleros at the trade fairs we participate in.
If you have a gift card purchased online, there are no changes. It can still be used in our webshop as before.
We are cutting back on some things to be able to focus even more on what we believe in and the opportunities we see ahead of us โ both in Denmark and internationally.
We are very grateful to all of you who have visited us, shopped with us, and been a part of Cavaleros Concept Store and Cavaleros Preloved over the past three years.
Now the next chapter begins.
From a vision to reality
In 2017, Cavaleros Denmark began with a vision that seemed almost impossible to many: to create our own products โ developed from scratch, without copying and without compromise. In just a few years, the vision has grown into several successful brands, hundreds of unique products and a distinctive international profile. But the journey began right down to earth โ in a small 2-room apartment with storage in the living room and a small company car, from which we drove out to riding schools ourselves to present the first products directly to the riders.
Our way
Cavaleros has not grown on the backs of famous names, fast money or reality investors. In an industry where many choose to let big riders front their products โ even when the quality canโt keep up โ we have chosen the opposite path. With us, it is the customers who have stamped the products through their own choices and results. Our success is not bought or borrowed โ it is created. At Cavaleros, it is never famous names that have created our products โ it is the quality that has created our name.
The recognition
The greatest recognition has come from something far stronger: customers who chose us because the products worked โ and because they made a real difference in their everyday lives. We have never followed a manual or copied others. Everything we develop stems from our own ideas, experience and the needs we see in the everyday lives of riders, horse owners, dog owners and athletes.
Today
Today, we have a domicile of more than 2,500 mยฒ in Slagelse, where we have combined a warehouse, development department, webshop and our 350 mยฒ Cavaleros Concept Store - just 2 minutes from the motorway.
Design & Innovation โ unique solutions without parallel
At Cavaleros we have a design department that consistently challenges what is possible in equestrian sport. Our approach is simple: we develop everything from scratch and create products that have never been seen before.
Examples of innovations that we are unique in the world for:
- Riding breeches and tights with built-in lumbar support โ still one of our strongest features, making a real difference for riders in everyday use.
- WAVE RLT โ patented technology with heat control and constant current design that ensures stable and safe treatment. As the only ones in the world, we offer three different strengths in one system โ most recently in WAVE G4 Deep Spectrum Pro with the deepest wavelengths and a unique strap system.
- Magnetic Therapy Bridle โ the world's first bridle with integrated magnetic therapy in the headrest, which has a significantly positive effect on both the horse's comfort and the rider's experience. A product that fits directly into the vision of better horse welfare.
Innovation is part of our DNA. We never stop at the familiar, but develop solutions that set new standards and provide both riders and animals with equipment that makes a difference in everyday life.
What makes us different
- Own development โ โโno intermediaries. Faster processes, better prices and full control over quality.
- Proven innovation. From the first riding tights with mobile phone pockets in Denmark to the world's first water-repellent riding breeches and tights - and on to advanced light therapy and magnetic therapy.
- Close to the riders. We meet you at trade shows, in store and online โ and continuously build improvements based on your feedback.
WAVE RLT โ when science meets practice
The WAVE series is significantly different from other solutions on the market. We have developed and patented two unique technologies that ensure both efficiency and safety:
- Heat control โ prevents the products from developing high heat during use, so that the treatment is always comfortable and safe.
- Constant current design โ ensures a stable and consistent effect throughout the treatment, providing proven and reliable results.
We also have our own production line, which gives us full control over quality and development.
As the only company in the world, we offer three different strengths in our products โ most recently combined in WAVE G4 Deep Spectrum Pro, which works with the deepest wavelengths on the market. Together with a completely unique strap system, it provides a flexible and precise treatment that no one else can offer.
Therefore, WAVE is not just another red light product โ but a technology that sets new standards for photobiomodulation for both animals and humans.
Cavaleros Preloved โ our other company
In 2024, we took the next step and founded Cavaleros Preloved โ our second company and a natural extension of Cavaleros Concept Store in Slagelse.
On more than 1,000 mยฒ, we have created Scandinavia's first โ and probably Europe's only โ physical market dedicated exclusively to used equestrian equipment. Here, we have more than 300 stands where riders can rent a space and resell their equipment.
With Preloved, we have combined the strengths of the flea market with the needs of equestrian sports:
- Large stands, specially designed for equestrian equipment.
- Possibility to continuously add items.
- Low fixed monthly rent instead of high fees.
- An inspiring store where buyers can see and experience the goods physically rather than only online.
Cavaleros Preloved helps create a more sustainable future for the sport โ while also giving riders an attractive place to sell and make unique finds.
Values โโwe work by
- Quality first: Materials, fit and function must be able to withstand everyday use.
- Transparency: We would rather explain the choices than promise miracles.
- Responsibility: Longer product life, spare parts where possible, PRELOVED and biodegradable packaging.
- Community: Sponsors and partners in equestrian sports โ because the sport develops when we help each other.
Leadership and vision
Cavaleros Denmark is driven by a combination of strong design expertise and solid business acumen. A clear design profile ensures that the products combine functionality, quality and aesthetics in a consistent and recognizable expression.
On the business side, the company builds on more than 22 years of experience in sales, strategy and international development. Persistent efforts and a sharp commercial direction have in just a few years lifted Cavaleros to a significant position โ including being the largest at Denmark's largest trade fairs with stands of over 250 mยฒ.
Our DNA is not only innovation and design, but also an exceptionally high level of service. We go the extra mile for our customers โ and we want you to feel it in everything we do. The combination of design, business strength and service is the foundation of our growth and international ambitions.
Close to customers
At Cavaleros, customer relationships are a cornerstone. Many have followed us since the beginning and are now loyal ambassadors because they experience that we listen, improve and develop equipment based on their feedback.
We believe in being at eye level with our customers โ always. At trade fairs, you will never find us hidden away in VIP rooms; we prefer to stand on the stand, present our products and engage in direct dialogue. For us, success is not about keeping a distance, but about creating community, trust and closeness.
The future
We are proud of the journey we have taken so far โ but we still see ourselves as only at the beginning. Our goal is to set new standards for what is possible in equestrian equipment and light therapy โ and bring our solutions to even more countries, so that riders, stud farms, dog owners and athletes around the world can benefit from them.
We have already proven that a Danish company with passion, perseverance and strong values โโcan create something unique. The rest of the story is still in progress โ and you are part of it every time you shop with us, visit our store or share your experiences with our products.
Visit us โ and join us
Stop by Cavaleros Store in Slagelse and check out PRELOVED, or meet us at trade fairs. Sign up for our newsletter for product news, events and special offers โ and feel free to share your experiences; that's how we get better.
Contact: customercare@cavaleros.dk Follow us: Facebook ยท Instagram ยท TikTok ยท Pinterest
Important milestones
- July 2017: Cavaleros Denmark is founded โ with a warehouse in a 2-bedroom apartment and a vision to develop products from scratch.
- October 2017: Launch of the first riding breeches with integrated lumbar support โ a groundbreaking product that still sets us apart from the competition.
- March 2018: First participation at the Horse & Rider fair in Herning. The warehouse is expanded into a garage to keep up with demand.
- May 2018: Introduction of riding tights with mobile pockets at Roskilde Animal Show โ first in Denmark with this innovation. The warehouse is expanded to a container.
- September 2018: Exhibition at Store Hestedag with an even bigger setup. The warehouse grows to two containers, and our first webshop is launched.
- 2019: Challenges with production are being handled, and we are moving to larger premises of 245 mยฒ in Slagelse.
- 2020: The corona pandemic is hitting, but we are securing supply chains and finding new producers.
- 2021: No trade shows due to the pandemic, but we are launching WAVE RLT and going full-time into the company.
- 2022: Denmark is opening up again, and we are returning to the fairs โ stronger than before.
- 2023: Launch of Magnetic Therapy Bridle โ the world's first bridle with integrated magnetic therapy in the headrest. Relocation to new 1,500 mยฒ premises on Kongstedvej in Slagelse and opening of a 350 mยฒ Concept Store.
- March 2024: Largest stand at the Horse & Rider fair with 250 mยฒ. The range is expanded with the world's first water-repellent riding tights and bridles.
- June 2024: The warehouse will be expanded to 2,500 mยฒ.
- September 2024: Launch of WAVE RLT Deep Spectrum PRO โ the world's only light therapy device with four proven wavelengths (660, 850, 905 and 1050 nm), developed to set a new global standard for safety and effectiveness.
- December 2024: Launch of Cavaleros PRELOVED โ Scandinavia's first physical second-hand concept dedicated exclusively to equestrian equipment, with over 300 stands spread over 1,000 mยฒ.
- January 2025: Launch of Cavaleros Estrella Riding Jacket โ with the industry's highest water column pressure.
- March 2025: Launch of Cavaleros' first competition jackets.
- July 2025: First summer vacation in 8 years.
- October 2025: Launch of new international webshop.
- November 2025: Implementation of a modern, automated warehouse system for the webshop.