About us / Our history
From a vision to reality
In 2017, Cavaleros Denmark began with a vision that seemed almost impossible to many: to create our own products – developed from scratch, without copying and without compromise. In just a few years, the vision has grown into several successful brands, hundreds of unique products and a distinctive international profile. But the journey began right down to earth – in a small 2-room apartment with storage in the living room and a small company car, from which we drove out to riding schools ourselves to present the first products directly to the riders.
Our way
Cavaleros has not grown on the backs of famous names, fast money or reality investors. In an industry where many choose to let big riders front their products – even when the quality can’t keep up – we have chosen the opposite path. With us, it is the customers who have stamped the products through their own choices and results. Our success is not bought or borrowed – it is created. At Cavaleros, it is never famous names that have created our products – it is the quality that has created our name.
The recognition
The greatest recognition has come from something far stronger: customers who chose us because the products worked – and because they made a real difference in their everyday lives. We have never followed a manual or copied others. Everything we develop stems from our own ideas, experience and the needs we see in the everyday lives of riders, horse owners, dog owners and athletes.
Today
Today, we have a domicile of more than 2,500 m² in Slagelse, where we have combined a warehouse, development department, webshop and our 350 m² Cavaleros Concept Store - just 2 minutes from the motorway.
Design & Innovation – unique solutions without parallel
At Cavaleros we have a design department that consistently challenges what is possible in equestrian sport. Our approach is simple: we develop everything from scratch and create products that have never been seen before.
Examples of innovations that we are unique in the world for:
- Riding breeches and tights with built-in lumbar support – still one of our strongest features, making a real difference for riders in everyday use.
- WAVE RLT – patented technology with heat control and constant current design, ensuring stable and safe treatment. As the only ones in the world, we offer three different strengths in one system – most recently in WAVE G4 Deep Spectrum Pro with the deepest wavelengths and a unique strap system.
- Magnetic Therapy Bridle – the world's first bridle with integrated magnetic therapy in the headrest, which has a significantly positive effect on both the horse's comfort and the rider's experience. A product that fits directly into the vision of better horse welfare.
Innovation is part of our DNA. We never stop at the familiar, but develop solutions that set new standards and provide both riders and animals with equipment that makes a difference in everyday life.
What makes us different
- Own development – no intermediaries. Faster processes, better prices and full control over quality.
- Proven innovation. From the first riding tights with mobile phone pockets in Denmark to the world's first water-repellent riding breeches and tights - and on to advanced light therapy and magnetic therapy.
- Close to the riders. We meet you at trade shows, in store and online – and continuously build improvements based on your feedback.
WAVE RLT – when science meets practice
The WAVE series is significantly different from other solutions on the market. We have developed and patented two unique technologies that ensure both efficiency and safety:
- Heat control – prevents the products from developing high heat during use, so that the treatment is always comfortable and safe.
- Constant current design – ensures a stable and consistent effect throughout the treatment, providing proven and reliable results.
We also have our own production line, which gives us full control over quality and development.
As the only company in the world, we offer three different strengths in our products – most recently combined in WAVE G4 Deep Spectrum Pro , which works with the deepest wavelengths on the market. Together with a completely unique strap system, it provides a flexible and precise treatment that no one else can offer.
Therefore, WAVE is not just another red light product – but a technology that sets new standards for photobiomodulation for both animals and humans.
Cavaleros Preloved – our second company
In 2024, we took the next step and founded Cavaleros Preloved – our second company and a natural extension of Cavaleros Concept Store in Slagelse.
On more than 1,000 m², we have created Scandinavia's first – and probably Europe's only – physical market dedicated exclusively to used equestrian equipment. Here, we have more than 300 stands where riders can rent a space and resell their equipment.
With Preloved, we have combined the strengths of the flea market with the needs of equestrian sports:
- Large stands, specially designed for equestrian equipment.
- Possibility to continuously add items.
- Low fixed monthly rent instead of high fees.
- An inspiring store where buyers can see and experience the goods physically rather than only online.
Cavaleros Preloved helps create a more sustainable future for the sport – while also giving riders an attractive place to sell and make unique finds.
Values we work by
- Quality first: Materials, fit and function must be able to withstand everyday use.
- Transparency: We would rather explain the choices than promise miracles.
- Responsibility: Longer product life, spare parts where possible, PRELOVED and biodegradable packaging.
- Community: Sponsors and partners in equestrian sports – because the sport develops when we help each other.
Leadership and vision
Cavaleros Denmark is driven by a combination of strong design expertise and solid business acumen. A clear design profile ensures that the products combine functionality, quality and aesthetics in a consistent and recognizable expression.
On the business side, the company builds on more than 22 years of experience in sales, strategy and international development. Persistent efforts and sharp commercial direction have in just a few years lifted Cavaleros to a significant position – including being the largest at Denmark's largest trade fairs with stands of over 250 m².
Our DNA is not only innovation and design, but also an exceptionally high level of service. We go the extra mile for our customers – and we want you to feel it in everything we do. The combination of design, business strength and service is the foundation of our growth and international ambitions.
Close to customers
At Cavaleros, customer relationships are a cornerstone. Many have followed us since the beginning and are now loyal ambassadors because they experience that we listen, improve and develop equipment based on their feedback.
We believe in being at eye level with our customers – always. At trade fairs, you will never find us hidden away in VIP rooms; we prefer to stand on the stand, present our products and engage in direct dialogue. For us, success is not about keeping a distance, but about creating community, trust and closeness.
The future
We are proud of the journey we have taken so far – but we still see ourselves as only at the beginning. Our goal is to set new standards for what is possible in equestrian equipment and light therapy – and bring our solutions to even more countries, so that riders, stud farms, dog owners and athletes around the world can benefit from them.
We have already proven that a Danish company with passion, perseverance and strong values can create something unique. The rest of the story is still in progress – and you are part of it every time you shop with us, visit our store or share your experiences with our products.
Visit us – and join us
Stop by Cavaleros Store in Slagelse and check out PRELOVED, or meet us at trade fairs. Sign up for our newsletter for product news, events and special offers – and feel free to share your experiences; that's how we get better.
Contact: customercare@cavaleros.dk Follow us: Facebook · Instagram · TikTok · Pinterest
Important milestones
- July 2017: Cavaleros Denmark is founded – with a warehouse in a 2-bedroom apartment and a vision to develop products from scratch.
- October 2017: Launch of the first riding breeches with integrated lumbar support – a groundbreaking product that still sets us apart from the competition.
- March 2018: First participation at the Horse & Rider fair in Herning. The warehouse is expanded into a garage to keep up with demand.
- May 2018: Introduction of riding tights with mobile pockets at Roskilde Animal Show – first in Denmark with this innovation. The warehouse is expanded to a container.
- September 2018: Exhibition at Store Hestedag with an even bigger setup. The warehouse grows to two containers, and our first webshop is launched.
- 2019: Challenges with production are being handled, and we are moving to larger premises of 245 m² in Slagelse.
- 2020: The corona pandemic is hitting, but we are securing supply chains and finding new producers.
- 2021: No trade shows due to the pandemic, but we are launching WAVE RLT and going full-time into the company.
- 2022: Denmark is opening up again, and we are returning to the fairs – stronger than before.
- 2023: Launch of Magnetic Therapy Bridle – the world's first bridle with integrated magnetic therapy in the headrest. Relocation to new 1,500 m² premises on Kongstedvej in Slagelse and opening of a 350 m² Concept Store.
- March 2024: Largest stand at the Horse & Rider fair with 250 m². The range is expanded with the world's first water-repellent riding tights and bridles.
- June 2024: The warehouse will be expanded to 2,500 m².
- September 2024: Launch of WAVE RLT Deep Spectrum PRO – the world's only light therapy device with four proven wavelengths (660, 850, 905 and 1050 nm), developed to set a new global standard for safety and effectiveness.
- December 2024: Launch of Cavaleros PRELOVED – Scandinavia's first physical second-hand concept dedicated exclusively to equestrian equipment, with over 300 stands spread over 1,000 m².
- January 2025: Launch of Cavaleros Estrella Riding Jacket – with the industry's highest water column pressure.
- March 2025: Launch of Cavaleros' first competition jackets.
- July 2025: First summer vacation in 8 years.
- October 2025: Launch of new international webshop.
- November 2025: Implementation of a modern, automated warehouse system for the webshop.